Monday, July 28, 2008

BPO in villages too

When the BPO culture entered the urban cities, there was a revolution of sorts. Now, with the opening up of the first rural BPO by HDFC bank in Nellore, it is again a time for some revolution.

Rural Development Department’s EGMM (Employment Generation and Marketing Mission) imparts training to rural graduates from underprivileged families. These people then get a chance to work in rural BPO where they perform simple non-voice based operations like scanning and data processing. The BPO in Nellore is handled by 325 such EGMM trained graduates. Initially, HDFC bank was apprehensive about the quality of the training of the rural masses but after conducting interviews, all their doubts have vanished. Recently, another of its kind has opened up on 25 July in Tirupati. It is to be handled by 1500 such graduates.

The rural BPOs have given a new lease of life to the people whose incomes have substantially increased. With more income, they have become an asset to their household. These young men and women have been empowered to outgrow their family profession (i.e. agriculture) and have become a part of the white-collar jobs.

No doubt, these rural BPOs have changed the lives of the people dramatically. However, on a deeper exploration I feel these rural BPOs might just end the very ‘essence’ of a rural area. If sons and daughters of farmers start working in MNC based companies, who would look after our basic need for food? Is the future of agriculture in danger?

I am not against rural development but what exactly is rural development has always confounded me. Is rural development about ‘urbanization’? Do we want to transform villages into cities? Is it about teaching and training them to be a part of the so-called urbane jobs?

I feel rural development should be about developing rural areas with respect to the resources which they have the capability to utilize. Thus, the foremost focus of Rural Development Department should be agriculture.

Agriculture still remains the mainstay of the Indian economy, providing employment to more than half of the labour force. But its sorry state of affairs is reflected by the fact that it only contributes to one-fifth of the national income. Therefore, the need of the hour is to revive our agriculture in such a way that better opportunities, money, resources and facilities are made available in villages itself. This would also curb the rural to urban migration.

Such innovative measures are always welcome but the significance of agriculture should not be forgotten.

/Let villages be villages\…

6 comments:

Unknown said...

"I am not against rural development but what exactly is rural development has always confounded me." - This part is insightful , but you could have done with a more broader outlook in your ending .

"Let villages be villages" .... how fair is it to expect the farmers to stay farmers with low incomes , while they get to see the high-glitz urban life so irresponsibly portrayed in our own Indian media ? After all , even villages have TVs nowadays ... it's easy to say this while writing your blog , but on a deeper scale is nothing more than selfish hypocrisy.

Nikita Garia said...

@fubar.avenger : well i don't think there's any 'selfish hypocrisy' in this. i just think that farmers will benefit more from improvement in agriculture- introducing better agricultural techniques, methods,a loan system where they don't have to depend on selfish zamindars and other measures which can really improve their condition, but I'm not against education in villages.

Further i never said farmers should remain farmers with 'low income'. I'm sure they can be rich as well, if only if the Rural Development Department focuses its attention on the right track.

saket said...

well...nice blog...nice topic...infact a very interesting subject to debate..."what exactly rural development is?" i believe that rural development is developing the villages without destroying their exact idyllic nature...i.e their environment, their social life, and their occupation...!! provide them with electricity, give them education to practice agriculture with a better productivity, give them skools and health facilities... I believe that no one wants to leave his or her home willingly...the need to earn a living is the strongest cause of migration...if we can provide every man a socially acceptable and financially feasible job near his home then very few wud like to run towards the cities...!! moreover i think if we start using advanced technologies and machines for cultivation then the need for manpower in agriculture will decrease...in such a scenario need for such BPOs and initiatives will arise...!!

Nikita Garia said...

@saket: very true. thats precisely what i think abt rural development though i hadnt thought about what you wrote in the last line.. yeah you are right .
such initiatives would be fruitful when there would be decrease in manpower in agriculture due to technological advancement.

Abhay Chawla said...

what's wrong with rural bpo's. why can't son and daughters of farmers work in mnc's and improve their life. in fact if we can give urban aminities in rural areas there would be no problem of migration, there would be no slums in cities and we would save crores of rupees we waste in slum development.

Anonymous said...

Hi,

rural development is about building a life filled with dignity and supporting parents.

why i appreciate your post on highligting the importance of EGMM, i disagree with ideas on why we should have rural bpo's

to that end i have posted my blog on why it is important.